IDEATION

......this project is all about...
......truly significant aspects of the site include...
......unique aspects of this project include...
......the functional requirements obviously point to an organizational pattern that...
...a few adjectives that fit this project are...
...conceive workable approaches
...externalize the approaches
...consolidate ideas and choose a direction.
-There is a myth that concepts have to be unique and different.
-Ideas usually arise as thoughts, mental pictures, or diagrams or drawings while you sketch. It is important to capture ideas when they arise, even before judging them.
-Two ways to externalize concept approaches are visual and verbal.



Rengel, Roberto. Shaping Interior Space. second. New York: Fairchild Books, 2007. 138-71. Print.